![]() You can also use this symbol to neglect certain websites, which will be mentioned later on in this article. However, if you type in “Tesla -cars”, Google will recognize that you are likely searching for Nikola Tesla, and not the car company. Say you want to start doing some research about your report on Nikola Tesla, and search “Tesla”, chances are you’ll get advertisements about model x and y cars before you learn about alternating and direct currents. The most common example for this use is probably the word “Tesla”. This is an advanced Google search that, unfortunately, most people have never heard of, but it’s so useful! The dash or minus symbol (-) is used to exclude specific words from your search. To make your searching easier, you must know how each symbol is recognized by Google. Advanced search operators will use these special characters in searches to return specific results. There are many tricks and tools SEO experts use to maximize their results, and these Google search symbols have to be one of them. There are also many other ways to incorporate Google Wildcard Searches. This is because the asterisk symbol is a multi character search symbol as opposed to the period symbol. They might also have an adjective or two before “LinkedIn success tips”. The articles that’ll come up may have five, fifteen, or thirty tips. If you don’t know how many tips to look for, or how many tips to include in your article, you would type “ * LinkedIn success tips” into the Google search query. Let’s say you were writing an article about LinkedIn success tips. This symbol is a great tool to use when you don’t know the keywords you are looking for. The asterisk symbol (*) is known as the true Google wildcard search ( seriously, that’s actually what it’s called.) When you use the asterisk symbol in a search, you are essentially telling Google to fill in the blank. Google wildcard searches are your best friend when you are looking to declutter the internet, and we all know there is no shortage of clutter on Google. Finding nonsecure pages (pages without https). ![]() Assists with optimization for a single word or longtail keywords.Ignoring synonyms or words similar to those in your search.Determine the competitiveness of long-tail keywords and search terms. ![]()
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